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2025
Bob Rogers Travel
A charming yet powerful group travel company rebrand
Branding & Identity
UX/UI Design
Typography
Creative Direction
The Challenge
Project Goals
Bob Rogers Travel has been traveling with educators and students for 40 years. They are family owned and operated and want to keep that small business charm, while expanding and adapting to their new scale.
1. Enhance existing brand without losing it's character.
2. Establish a clear visual style and voice to be applied across touchpoints.
3. Clarify brand values and mission through website.
A clean serif wordmark transforms BRT into a confident, immovable force in the travel industry, while the compass star and color palette retains the company's charm.
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