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2024
Enigma
An intuitive online bookstore for the enigmatic reader
Branding & Identity
UX/UI Design
The Challenge
Project Goals
Online book shopping is a completely different experience than going in person. It may be more convenient, but oftentimes, online book stores are overwhelming, unorganized, and make browsing for the perfect novel a stressful experience. Enigma is here to change that.
1. Design an e-commerce site that mimics the relaxing experience of browsing a bookstore.
2. Focus on a small niche to prevent overwhelming the user.
3. Provide a "preview" feature to ensure users are purchasing a book they'll love.
Enigma is a website prototype to enhance the online book shopping experience. It's hyper specialization in mystery, thriller, and crime ensures that the user will always find a book they'll love.
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