2025
FROST FC
Full brand and uniform designs for a Chicago youth soccer club
Branding & Identity
Creative Direction
Social Media
The Challenge
Project Goals
Youth soccer in Chicago means frozen temps for half the season, and instead of freezing under the pressure, FROST FC embraces the cold. Every aspect of their brand, social media presence, and uniforms need to represent that.
1. Create a youth sports team emulating the spirit of Chicago.
2. Design an on-brand aesthetic for social media accounts.
3. Put a fresh spin on traditional sports graphics.
FROST FC is the coldest competition in Chicago youth soccer. The branding project takes inspiration from the Windy City, colored in shades of blue like the high-rises reflecting the sky. Every element of the brand from social media posts to the practice jersey exerts cool confidence and frigid competition. #FrostBiteBack
