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2024
Rose Records
A space for the creative communities of Chicago to brew, browse, and boogie.
Branding & Identity
Layout Design
Typography
Illustration
Social Media
The Challenge
Project Goals
Rose Records was once a dominating franchise in the Chicago area until 1995, when they closed their doors. To re-open almost 30 years later, Rose Records needs a fresh new look.
1. Rebrand a beloved local record store.
2. Create a retro yet fresh, playful and lively atmosphere.
3. Adjust market position to align with current consumer trends.
In the 21st century, Rose Records is back and better than ever as a record store/coffee shop hybrid for young adults in Chicago. It is a colorful, lively scene offering live music events, gourmet coffee, and a legendary selection of records.
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