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2025
SunFest
Revival of a local music festival
Branding & Identity
Typography
Creative Direction
The Challenge
Project Goals
SunFest began as a small non-profit arts & jazz festival in West Palm Beach, but grew too big in the 2000s festival boom. They're losing money & need to reorganize, making it the perfect time for a rebrand.
1. Re-establish SunFest as a local music & arts festival.
2. Return to the brands roots and mission.
3. Increase brand consistency and recognition.
SunFest's revival is rooted in returning to it's roots. Adopting a more retro style font and color palette, while keeping the graphics fresh and clean will help to re-focus the brand towards how it all began: celebrating the arts and music community of West Palm Beach, FL.
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